Goblintown

When Goblintown burst onto the scene, we quickly recognised their game-changing vibe and foresaw their meteoric rise. We aimed to create something that captured the wild, community-driven spirit of Goblintown. With numerous social properties tapping into their expansive lore, we needed to ensure our creation engaged their entire community and partners. And we did just that.

Following the success of the McGoblinburger campaign, we were approached by legendary DJ and music producer Steve Aoki. After an initial discussion with Steve and his management, we decided to create a humorous Goblin video for Aoki's "Piss on the Dancefloor" single. This video was distributed as an NFT to attendees of the NFT NYC event.

We crafted a 3D Goblin version of Steve Aoki and paired him with his very own Character X mascot from his 'Dreamcatcher' NFT collection. These characters would both feature on our video.

Steve Aoki, cake, Goblins, pee cannons. What more could anyone want!?

After catching the attention of the Goblintown team, they reached out and commissioned us to create a 3D metaverse-ready Goblinburger truck. Check out the final result and some highlights from our creative process below.